Business services are a broad industry that encompasses many different types of non-financial services. They include advertising, marketing, consultation, logistics (including travel and facilities services), waste handling, staffing services, shipping, administration, and security services to name a few.
These businesses are a key component of the economy and contribute about 11% of the EU’s GDP. They play a central role in the ‘servitisation’ of the economy, helping businesses to provide new value-added combinations of goods and services to consumers.
The sector is characterized by a strong technological focus, fueled by the digitalization of businesses and increasing communication technologies. Companies in this sector are increasingly specialized and may operate globally or within specific regions.
In general, there are four distinct elements to service design: strategy, operations, technology and customer experience. Typically, service companies adopt a holistic approach to the management of their business and develop a working plan that incorporates all of these elements.
How to Market Your Business Services
Selling your service is a different type of marketing than selling physical goods like music lessons, house cleaning or computer network maintenance. Developing a strong marketing strategy can help you attract more clients and increase sales.
Some strategies that you can use to promote your business services are as follows:
Offer a discounted price for first-time customers. This way, you can build your clientele without sacrificing profit margins.
Make sure that you can deliver on your promises and ensure that your customer is satisfied with the results. This can be done by incorporating pricing packages, offering discounts and creating a clear value proposition.
Create a personalized service plan for each customer by understanding their needs and providing a tailored solution to meet them.
Whether you’re planning to start a small business or are looking to expand your existing enterprise, it’s important to have a strong business plan in place. This will help you to identify potential risks and opportunities.
The Department of Business Services offers a variety of services to help you grow your small business in New York City. It can connect you with the resources, training, licenses, grants and supplies you need to launch or expand your business.
In addition to providing business assistance, the Department also works with communities and organizations in all corners of the City to invigorate neighborhoods and make them more business friendly.
If you’re an existing business or want to start a new company, contact the Department of Business Services at 212-NEW-YORK for free help. The department can resolve issues with city agencies, obtain permits and licensing, access financing and incentives, bid on government contracts and hire a qualified workforce.
Work with a team of professional business advisors who can guide you through the process. This includes a business coach, legal advisor and accountant.
The business service sector is a major part of the European Union and has considerable untapped growth potential. The EU is committed to removing barriers and stimulating competitiveness in this sector through legislation, policy actions and a unified internal market for business services.